Compoá

Website • Design Sprint • UI

Compoá was looking for

a new website as their old one has failed sharing their message and bringing new clients. I was excited because Compoá is a marketing agency made from women that empowers women-led companies. They needed a completely new design to their website.

The challenges were initially

At the beginning of the Sprint, it wasn’t clear what they offer and how their services works
They weren’t reaching their target audience

Then our design sprint revealed

What services Compoá does

Communication Consulting,
Content Marketing
Design Sprint

Who their users are

Entrepreneurs women who wants profiting with social media and feel fulfilled with their business

What image they want to have

Incisive
Cute
Modern

The user’s problems

Lack of direction and clarity: don’t know what to do next with their business and how to do it
Lack of time to do everything alone
Can’t invest much money on their business

We are seeking the user’s transformation

From someone

Uncertain with their own business
Doubt about herself
Just one more in the market

To someone

Confident with their own business
Recognition and autority in their niche
Open to receive help

and the main challenge:

How might we be a guide for women in the entrepreneurial
field
User

, helping them define the next step of their
business?
Challenge

So we came up with a few concepts, and picked this one:

Photos of the concepts we came up with during the design sprint

We chose that one because

It shows empathy

You don’t have to do everything alone
We understand how hard it is to have a small business in Brazil with limited resources
As a women, we deal with some problems that only we know how it is

It gives a plan

You can talk with us about your business
We will find what is the best service for you
You will see your business growing in a sustainable way with strategy and confidence
You have who to count on during your journey

With the wireframe done, the next step was to define the visual direction

We created two different stylescapes according to what Compoá wanted as their image (incisive, cute and modern) and considering all details we got about them on the Design Sprint

Stylescape number 1

Stylescape number 2

Compoá decided to keep the stylescape number 2

Typography

Vesper Libre was the chosen font to represent their “trust” and “business” side. It is a classic font, but still entirely modern (just as Compoá).

Colors and elements

Compoá asked us to keep their colors pink and blue, as well as their logo element, circle. With pictures of strong women, the combination between those 3 elements is a sweet and strong, dynamic interface.

Icons and composition

We chose to work with thin lines and icons, so they keep the friendly and serene aspect we need. Here we want the user to feel welcome, and that they are in a safe space where they can trust us.