Mobile App • Research • UX • UI
creating an app to help people cultivate the habit of running. I was excited about the project because I have difficulty keeping the habit, and I was also working with a great designer and runner.
People who want to start running, run, or stopped and want to return. They can't find the motivation and discipline to create the habit.
People love the community and sense of belonging, guided runs, and simple plans to follow. However, they don't like the way that apps try to keep them engaged today, and so they get bored faster.
Runaware is the only app that will motivate new and casual runners beyond the run, during an era of technology, anxiety, and laziness.
and our main challenge:
The user is frustrated about how difficult it is to build the habit. They feel bad for not having discipline and consistency, and for not being able to commit to new things. It happens before and during the run.
Triggers: their thoughts of not being good enough, feeling lazy, the time preparing to go, bad weather, running track with bad ground and many people.
The user doesn't see results and improvements during the first few days of running and starts thinking that they could be doing something easier. They are also worried about what other people will think. It happens during and after the run.
Triggers: seeing their stats after a run or someone else running, their thoughts of never getting better.
In the beginning, the user doesn't have a good physical condition and it's running out of breath. They don't know their limits and push too hard. It happens before and during the run.
Triggers: their thoughts of not being a natural runner, the decisive moment to go for a run, feeling pain before or after the run, a memory of past situations
so we created our
When you bring mindfulness into your run, your mind connects with your movement and avoid you from being distracted. By distractions we mean people, noise, technology, and even cultural pressures. With mindfulness we can help our users while working on their fears in a smooth process.
🧠 time to brainstorm 🧠
We created two different stylescapes according to all our research and the words we chose for the Runaware image:
As the two met what we were looking for,